UBB REDEFINES ITS WAY OF COLLABORATING WITH THE SOCIO-ECONOMIC ENVIRONMENT
Babes-Bolyai University from Cluj-Napoca (UBB), through the Institute of Advanced Studies in Science and Technology (STAR-UBB Institute – http://starubb.institute.ubbcluj.ro/), will implement, in the forthcoming period, a project initiated in a joint venture with the NTT DATA company, designed to define “the IT-specialist psychosocial profile in the following five years”.
The project will last for six months and will be implemented as a UBB-NTT DATA Advanced Followship within the STAR-BBU Institute, administratively run by the Office for Management and Cognitive Technological Transfer from UBB.
This initiative is a first step towards redefining UBB’s connection to the community and socio-economic environment, in the framework of world-class universities.
Through this first endeavor, the STAR-BBU Institute becomes a resource of innovative services, and, with a bottom-up focus on the beneficiaries, it offers services and novel solutions for the problems directly relevant for and raised by the community and the socio-economic environment. The services and solutions are not focused on problem-solving alone, but also on optimization and development. The STAR-BBU Institute is an excellence structure within UBB, integrating advanced expertise in fields where UBB is internationally competitive.
The new role undertaken by UBB through the STAR-BBU Institute comes to complete the traditional approach of top-down focus from the provider, characterized by promoting services to the community and the socio-economic environment following the existent expertise within UBB, addressing current needs of beneficiaries or developing new ones in an innovative way.
Through various consortia UBB is a part of, UBB can bring together the most advanced academic and professional expertise, not just at internal and national level, but also internationally, thus offering the chance for novel services/solutions, which then become competitive assets for the beneficiaries in the community and the socio-economic environment. This is necessary in the context when some bottom-up problems are extremely complex, often exceeding the resources of beneficiaries, and therefore need to be addressed by top academic resources and integrated professional expertise.